Part – III
Web hosting services –domain names
As we have discussed in the previous articles on web hosting services and domain names, the domain name can be one of the most critical selling aspects for a small business. Domain names are very powerful, your business could hit it off on the highway to success really well or become just another online business depending on how good or bad your domain name is.
You can use any word or phrase for a domain name, unless it has already been registered by someone else or it is a trademark or brand name of someone else. Laws across the globe prohibit you from using some one’s copyright or trademark in your domain name as it may lead to confusion to the customer. However, it is very important that your domain name is made up of the right keywords that represent the purpose of your business. You have to strike the right balance here between the strict laws and your luck in finding a really good domain name.
It is not that difficult to find a good or even a perfect domain name but it sure can be time consuming. Analyze various words in different combinations and select a catchy words or phrase that are easy to remember and will bring the right traffic to your to your web site. Try to keep the domain name as close to the purpose of your website. If your website is an online representation of your business it is best to use the company’s name as the domain name, if it is an online business use a word combination of the business in the domain name and if it is a personal website use a word combination that includes the topic of your website. By doing the above, you not only keep your existing clients but also help any prospective customer instantly familiarize themselves with your company.
Also, choose a domain name that is not too length, lengthy domain names are not only hard to remember but also not good for search engines. Therefore the shorter and precise the domain name the better. Sometimes a clever domain name can cause a lot of brand name associated problems for you. This can happen because of spelling issues, e.g., if you choose a domain name like downloads4u.com some visitors may mistake it for downloads4you.com while others may feel it is downloadsforyou.com etc. This is also a brand name problem. Therefore, in such a case downloadsforyou.com would be the best choice.
There is a new trend to use TLDs (top level domain names, i.e., .us. and .in) to make attractive domain names like del.icio.us and appulo.us, this may be fancy but not a very good idea which is why del.icio.us also own the domain name delicious.com. For a highly popular and large bookmark site like delicious it is worth it to own two domain names, however, for a small business it could only mean a waste of money to own more than one domain name just to avoid confusion when you can select a simple domain name and avoid the confusion in the first place.
Courtix is a reliable domain name registrar and web hosting services provider, you can start your search for available domain names here.
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- Web Hosting Services – Domain Name
- The necessity of a domain name
- How do I acquire a domain name?
- Choosing a domain name for your reseller hosting business
Tags: domain names, Domains, Web Hosting Services
